Clik here to view.
Zombies Running Rampant on Twitter
ADOTAS – AMC’s “The Walking Dead” ended its six-show first-season run with a blast on Sunday, and I have to admit I’m hooked — though it’s not as fresh a take on the zombie genre as the critics...
View ArticleStudy: 40 Percent of Mobile Ad Clicks Are Useless
Mobile app marketing platform Trademob conducted a study in June that examined 6 million ad clicks from mobile devices. Among its findings: 4 of every 10 ad clicks are useless and generate a conversion...
View ArticleClik here to view.
Solve Media Uncovers $1.5 Billion in Wasted Ad Spend; Bots Are To Blame
NEW YORK (September 28, 2012) – Solve Media today revealed that 10 percent of all online traffic is generated by bots – software applications that run automated processes across the Web. eMarketer...
View ArticleClik here to view.
Exposing Social Media’s Black Market: Buying Your Popularity on Twitter &...
Think it doesn’t work? According to Gizmodo, it does, but you might be ruining your online reputation in the process. Just do a quick online search for “buy Twitter followers” and you will discover...
View ArticleClik here to view.
Larissa’s Picks to Click: Advertisers Don’t Know You, Bots Boost Impressions,...
ADOTAS EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a...
View ArticleClik here to view.
Today’s Burning Question: Is the Industry Overrun with Botnets?
ADOTAS – Inspired by recent coverage of the issue by both AdWeek and AdExchanger, we asked our panel of industry leaders: “Has botnet traffic increased exponentially in the age of programmatic buying...
View ArticleClik here to view.
Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud is on the Rise
ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly fragmented media environment. In theory, it...
View ArticleClik here to view.
Larissa’s Picks to Click: Mobile Bot Traffic, Video Trends, Pearle Vision’s...
ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Looks...
View ArticleClik here to view.
The Many Sides of the Native Advertising Coin
ADOTAS — One thing is clear – and very exciting – and that is there is significant momentum around the category of “native advertising.” Before you second-guess the term, take a moment and ask yourself...
View ArticleClik here to view.
Back to the Future: The Solution to Digital Advertising’s Big Problems Starts...
ADOTAS — The end of the first season of “Mad Men,” the popular AMC series about 1960s Madison Avenue, is highlighted by a powerful moment when star adman Don Draper pitches Kodak on rebranding their...
View ArticleClik here to view.
Q&A: TouchStorm’s Founder & CEO on How the Top Brands Use YouTube
ADOTAS – ’Tis the season, and brands are looking to online and mobile video ads to drive holiday purchases. Just prior to Black Friday 2013, Adotas spoke with Alison Provost (pictured), CEO and...
View ArticleClik here to view.
Adometry GM on Fighting Ad Fraud: It May Take a ‘Public Hanging’
ADOTAS – In our continuing investigative series about the rampant rise of online ad fraud, Adotas has solicited the expertise of several industry thought leaders to weigh in on the issue. After...
View ArticleClik here to view.
MdotLabs Launches Publisher Certification Program
MADISON, Wisc., June 10, 2014 (ADOTAS) — MdotLabs, the leading media security platform, today announced that it has validated more than 1 billion monthly impressions for several companies during a...
View ArticleClik here to view.
Battling Bots: Videology and White Ops Take Aim
Videology, a software provider for converged TV and video advertising, and White Ops, a pioneer in online ad fraud detection, have unveiled their partnership to combat bots and other non-human activity...
View ArticleClik here to view.
Bots Don’t Buy: How Retail is Overcoming Programmatic’s Viewability Challenge
Programmatic advertising has proven that it’s here to stay. eMarketer estimates that programmatic spending will account for nearly two-thirds of all display ad dollars by 2016, totaling more than $20...
View ArticleClik here to view.
Fraud is Big Business; You’re on Your Own
When Special Prosecutor Robert Mueller indicted the Internet Research Agency for creating false personas that interfered with U.S. politics, he probably didn’t realize that American political...
View ArticleCGI betrayal: new study reveals 42% of people don’t know they’re following a bot
Bot or Not? 42 Percent of Gen Z and Gen Y Have Followed an Influencer and Didn’t Know They Were CG New Survey from Fullscreen’s proprietary TBH Panel Dives into CGI Influencer Sentiments and...
View Article
